Where gaming, community and commerce meet.

La3eb brought a social network and an e-commerce experience together for gaming communities. The two branches had to feel like parts of the same product: conversation and discovery on one side, products and orders on the other.

The platform supported more than 35,000 active daily users. I reviewed both branches and made focused improvements to channel structure, card patterns, spacing and onboarding. On the commerce side, I refined product detail, order history and tracking so key information was easier to find.

People could create an account using Apple, Google, Facebook, Twitter or Steam, or browse as a guest. The updated entry flow made those choices clear and brought the registration and login experience into a more modern, consistent pattern.

That flexibility mattered for a product where discovery could start before a person was ready to commit to an account.

Gaming devices are often shared at home. The Switch Account flow let players move between profiles without rebuilding the sign-in experience each time. In the screens, Arkebion and DrokThar are shown as separate accounts, each with a clear route back into play.

It’s a small feature with an everyday purpose: reduce friction when more than one person uses the same device.

Order history and details bring the purchase back into view: product images and item-level information, a clear order status, and a quick-copy order number for support or follow-up.

For local shoppers, the design calls for pricing in Saudi riyals and a Riyadh delivery address. Keeping the total, shipping destination and next action together helps people confirm what they bought and where it’s going.

The tracking flow makes progress legible, from the moment an order is placed through packing, shipment and delivery. Each milestone has a place in the sequence, with the carrier tracking number and estimated delivery window close at hand.

The design supports the full status path: Ordered, Packing, Ready for Shipment, Shipped, On the Way and Delivered. That gives shoppers a useful update even when the package is still moving.

La3eb’s social side was organized around game hubs. A Counter-Strike: Global Offensive hub, for example, brings its community together with About, Discussions and Members tabs, plus a feed for creator posts and conversation.

Follower counts and daily post activity help players understand whether a community is active before they join. Shopping and community sit inside the same app, so discovering a game, finding people and exploring related products can happen in one connected experience.

The screens show a CS:GO community with 50K users and more than 120 posts daily; across the wider platform, La3eb supported 35K+ active daily users.

Product pages surface what gamers need to decide: the product and platform, localized pricing in SAR, delivery expectations and a visible Maroof trust certification. When a listing includes a hardware bundle, an “Included Products” breakdown makes the contents clear before purchase.

WhatsApp and email support are close to the product details. Further down, “Gamers Also Viewed” recommendations help people keep exploring without losing the item they came for.

The second product view brings the bundle contents, customer-care channels and related games into the same product journey. People can check what is included, ask for help through WhatsApp or email, and browse recommendations while the purchase remains close at hand.

Across social and commerce, the intent was consistent: make the next useful action easy to see, whether that meant joining a discussion, checking a delivery or deciding what to buy.