Making a mobile wallet useful for more people.

Vodafone Wallet began in Turkey as a telecom-led mobile payment service. By 2018, changing regulatory requirements and an interface that had aged called for a redesign. The product needed to keep pace with its online banking requirements while expanding what customers could do from the app.

The ambition was broader than a wallet balance. Vodafone wanted a useful payment option for people with and without traditional bank access: a place to pay, move money, manage cards and keep track of activity.

The redesign needed to preserve the familiarity of a Vodafone product while adding new payment flows and meeting updated requirements. It also had to follow the Vodafone Global Design Library so the experience felt at home within the wider brand.

Research time was limited, so I used the benchmark and persona work already available, then moved quickly into low-fidelity wireframes for the main screens and flows. This gave the team a concrete way to review the structure before refining the interface.

A clearer tab bar made the main areas easier to reach. Each registered user received a virtual card, while people who wanted a physical card could request one from the cards area. The available cards were surfaced on the home screen, reducing the distance between opening the app and making a payment.

The broader feature set brought together NFC payments, peer-to-peer transfers, bill payment, Vodafone Card top-ups, virtual cards from other banks, transaction history, campaigns and personalized notifications. I focused on keeping the paths into those features understandable as the wallet grew.

The project deck records strong adoption after the redesign, alongside a rise in transaction activity and frequent use of virtual cards. These measures reflect both the reach of the service and the role of the wallet in everyday payments.