Bank Muscat · New NEO Bank
A new digital banking experience, currently in development. I’ll share more when the work is ready.
In developmentComing soon
I build trusting teams and make complex products feel clear.
I help design teams do work they’re proud of: work that makes a real difference for the people using it. At Backbase, I lead designers across complex banking programs, build Hub-wide AI workflows and design processes, and train designers to use AI tools in their work.
How I lead
People do brave, thoughtful work when they feel safe and trusted.
I make room for honest conversations, useful critique and clear decisions. Then I help the team move: agree what matters, bring the right people together, and build a delivery rhythm everyone can rely on.
At Backbase, that means leading regional design work with Saudi National Bank, Bank Saudi Fransi and Bank Al Rayan—and partnering closely with product, engineering and senior client leaders. I’m proud of the work we make when the team has both the trust and the focus to solve real human problems.
More about how I leadSelected work
Good work starts with people, then earns its place in the real world.
Saudi National Bank · NEO transformation
Helped a banking team work through complexity, align stakeholders and improve the way design moved across the program.
Team leadership · DeliveryRead the story →
SunExpress · A better journey, from booking on
Contributed to SunExpress’s first mobile app, connecting booking, check-in and trip management with its website.
UX design · Mobile & webRead the story →
La3eb · Gaming community and commerce
Connected game communities, creator posts and shopping in one Saudi gaming app serving 35K+ daily active users.
UX/UI design · MobileRead the story →
Vive · Help people understand their money
Helped shape a new branchless bank, bringing open-banking money management, savings and loans to mobile and web.
UX design · Open bankingRead the story →
Vodafone Pay · Mobile wallet redesign
Modernized Vodafone Wallet for a broader set of everyday payment needs, cards and money-management tools.
UX/UI design · FintechRead the story →
What I believe
People first. Craft with care. Move with purpose. That’s how teams make work they can stand behind.
Say hello
Want to build a team that trusts each other—and work that matters?
I’d be glad to compare notes on leadership, product transformation, or what your team needs next.